Are vehicle wraps effective?
When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give car wrapping more consideration based on the following statistics:
In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
“Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
“Messages on outdoor mobile billboards have a 97% recall rate,” RYP & Becker Group
Based on these metrics, it’s easy to see why small business owners would want to consider choosing vehicle wraps over more traditional forms of advertising.
Simply put, a vehicle wrap is a moving billboard, and that makes it valuable. “A vehicle wrap coupled with a great design is a powerful way to brand a company in a city, state, or even country,” Since a vehicle wrap works 24 hours, there’s no need to schedule a campaign or pay attention to SEO. “They work during the day when the company is doing its business and, if strategically parked overnight in a visible location, they continue to be effective.”